Unclear priorities
The business is busy, but the team is not always aligned on what moves revenue, retention, or delivery quality.
Boutique consulting · South Miami, FL
Helping businesses build systems that scale.
Strategy, operations, analytics, and digital execution for founder-led companies — clearer priorities, better numbers, and systems your team can run.
Business strategy
KPI dashboards
Websites and local growth
English + Spanish
The real problem
Growth gets expensive when the business is running from memory.
Owner-run companies usually do not need more noise. They need a tighter operating system: the right offer, the right numbers, a simple follow-up process, and tools that make the team faster.
Weak digital conversion
The website, Google profile, social channels, and follow-up system do not work together as one growth engine.
Missing numbers
Decisions are made from instinct alone because the right KPIs, dashboards, and review rhythm are not installed.
What we build
A practical business system for the next stage.
Montoya Consulting combines strategy, operations, analytics, technology, and marketing execution so owners can see what is happening and act faster.
1
Clarify the business model.
Offers, target clients, market position, and the next 90 days of execution.
2
Install the operating view.
KPIs, dashboards, workflows, automations, ownership, and review rhythm.
3
Improve the growth engine.
Website conversion, Google visibility, social consistency, follow-up, and reporting.
Conversion path
Start with a scorecard, then fix the highest-leverage gap.
The fastest way to begin is to identify whether the business needs foundation work, scaling systems, or conversion improvement first.
Diagnose
Review strategy, website, local presence, sales follow-up, operations, and numbers.
Prioritize
Pick the highest-return fixes instead of spreading effort across everything at once.
Build
Create the pages, dashboards, workflows, content systems, and automations needed.
Operate
Track performance, adjust the system, and keep improving the business rhythm.
FDA-cleared
Invented and commercialized a neuromuscular therapy device used in clinical and athletic settings.
U.S. patents
Multiple patents held in neuromuscular rehabilitation technology.
18+ years
Building and operating businesses across leadership, sales, operations, and growth.
Founder-led experience
Built by an operator, not a theory shop.
Michael Montoya is a former CFL professional athlete, inventor, and patent holder who has built across medical technology, services, sales, marketing, and team leadership. The work is hands-on: diagnose the constraint, build the system, and keep the owner focused on execution.
Business Systems Scorecard
Know where the business is leaking momentum.
Answer 10 questions and use the result to frame a sharper strategy call.